Business & Pricing
India Offer & Pricing Kit
Build a GST-aware price ladder, compute break-even ad CPA, and audit your offer page before launch.
Your price is not the problem — your net margin is. Selling a product at ₹1,499 looks fine until 18% GST takes ₹228, payment gateways take ₹30, one refund eats the entire sale, and support takes an hour. The India Offer & Pricing Kit builds a GST-aware price ladder from your actual costs, computes the exact break-even CPA and ROAS you can afford on ads, and audits your sales page for mandatory Indian compliance.
A pricing strategy and offer audit toolkit that models net revenue after 18% GST and gateway fees, computing viable ad CPA limits.
Indian digital creators, SaaS founders, course sellers, and agencies launching digital products priced between ₹499 and ₹9,999.
Net margin formula factoring 18% digital GST, ~2.36% gateway charges, refund reserves, and landing page compliance scanning.
Prevents launching cash-negative ad campaigns; audits landing pages for UPI visibility and dark patterns in <100ms.
Why this architecture wins
| Without this skill (Manual & Flawed) | With this skill (Deterministic & Gated) |
|---|---|
| ✕ Pricing products in USD or copying US price points without accounting for Indian GST and gateway cuts. | ✓ Psychological price ladder presets (₹499, ₹999, ₹1,499, ₹2,999) with net-per-sale margin math. |
| ✕ High bounce rates caused by burying UPI or using fake countdown timers that reset on refresh. | ✓ Pre-launch compliance audit enforcing clear UPI placement, genuine refund terms, and zero dark patterns. |
| ✕ Spending ₹20,000 on ads without knowing your true break-even acquisition cost. | ✓ Mathematical break-even CPA and ROAS models based on net revenue after taxes and fees. |
What's inside
- ✓skills/india-offer-pricing-kit/SKILL.md (6 stages + Indian consumer psych ladder)
- ✓build-price-ladder.mjs (GST-aware net revenue & ad economics calculator)
- ✓audit-offer-page.mjs (Statutory offer page & dark-pattern auditor)
- ✓Break-even CPA & ROAS projection model for Meta and Google spend
- ✓Psychological price ladder presets (₹99, ₹499, ₹999, ₹1,499, ₹2,999, ₹4,999)
- ✓Pre-launch compliance checklist (GSTIN, UPI placement, refund terms, ASCI rules)
Built with
- Node.js
- GST Tax Model
- Cashfree / Razorpay Fees
- ROAS Economics
- CI Gates
How to use this skill (Step-by-step)
Run offline in your local workspace, orchestrate through any agent (Claude Code, Cursor, Antigravity, Cline), or plug directly into CI/CD pipelines.
Extract Pricing Toolkit
Unzip the scripts into your product launch directory.
unzip india-offer-pricing-kit-1.0.0.zip -d ./pricing-kitModel Your Costs and Price Ladder
Input your base cost, delivery overhead, and support estimate to generate viable price tiers.
node ./pricing-kit/skills/india-offer-pricing-kit/scripts/price-offer.mjs ./offer.jsonAudit Landing Page for Indian Compliance
Verify UPI placement, refund policies, GST disclosure, and check for dark patterns.
node ./pricing-kit/skills/india-offer-pricing-kit/scripts/audit-offer-page.mjs ./landing-page.jsonVerify Break-Even CPA Before Running Ads
Review the pricing-summary.md report to set safe daily bid caps in Meta or Google Ads.
open ./out/pricing-summary.mdIncluded with every purchase
- Instant download with commercial license
- Pure dependency-free Node.js scripts for local CLI execution
- Full test suite with single-product and multi-tier bundle examples
- Clean and deliberately flawed landing page fixtures with audit reports
- 12 months of free updates within v1.x
- 30-day money-back satisfaction guarantee
Questions
How does it calculate net margin in India?
It accounts for 18% digital GST, domestic card and UPI gateway fees (2% + 18% GST on fee = ~2.36% effective), projected refund reserves, and support overhead.
What dark patterns does it audit on sales pages?
It flags fake countdown timers, hidden checkout fees, unprovable income or medical claims, and missing contact information.
Can I use it for agency client proposals?
Yes. You can run the pricing engine to establish profitable milestone pricing and ad spend guardrails for any client engagement.